Convention Management and Service – Ninth Edition (includes Exam Sheet)

00478CIN09ENGE

BOOK INCLUDES EXAM SHEET FOR CERTIFICATION

James R. Abbey

  • Regular Price: US$ 150

  • Special 10% Discount Price US$135

  • Mix & Match 5 or more get 20% Discount

CONTENTS

 

  1. Introduction to the Convention, Meeting, and Trade Show Industry

  2. Developing Your Marketing Plan

  3. Organization for Convention Sales

  4. Selling the Association Market

  5. Selling the Corporate Meeting Market

  6. Selling Other Markets

  7. Selling the Meetings Market

  8. Advertising to the Meeting Planner

  9. Negotiations and Contracts

  10. The Service Function

  11. Guestrooms

  12. Preparing for the Event

  13. Function Rooms and Meeting Setups

  14. Food and Beverage Service

  15. Audiovisual Requirements

  16. Admission System and Other Services

  17. Exhibits and Trade Shows

  18. Convention Billing and Post-Convention Review

©2019 by American Hospitality Institute of Myanmar.