
Convention Management and Service – Ninth Edition (includes Exam Sheet)
00478CIN09ENGE
BOOK INCLUDES EXAM SHEET FOR CERTIFICATION
James R. Abbey
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Regular Price: US$ 150
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Special 10% Discount Price US$135
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Mix & Match 5 or more get 20% Discount
CONTENTS
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Introduction to the Convention, Meeting, and Trade Show Industry
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Developing Your Marketing Plan
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Organization for Convention Sales
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Selling the Association Market
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Selling the Corporate Meeting Market
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Selling Other Markets
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Selling the Meetings Market
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Advertising to the Meeting Planner
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Negotiations and Contracts
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The Service Function
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Guestrooms
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Preparing for the Event
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Function Rooms and Meeting Setups
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Food and Beverage Service
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Audiovisual Requirements
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Admission System and Other Services
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Exhibits and Trade Shows
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Convention Billing and Post-Convention Review