Convention Management and Service – Ninth Edition (includes Exam Sheet)

00478CIN09ENGE

BOOK INCLUDES EXAM SHEET FOR CERTIFICATION

James R. Abbey

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• Regular Price: US$ 150

• Special 10% Discount Price US$135

• Mix & Match 5 or more get 20% Discount

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CONTENTS

1. Introduction to the Convention, Meeting, and Trade Show Industry

2. Developing Your Marketing Plan

3. Organization for Convention Sales

4. Selling the Association Market

5. Selling the Corporate Meeting Market

6. Selling Other Markets

7. Selling the Meetings Market

8. Advertising to the Meeting Planner

9. Negotiations and Contracts

10. The Service Function

11. Guestrooms

12. Preparing for the Event

13. Function Rooms and Meeting Setups

14. Food and Beverage Service

15. Audiovisual Requirements

16. Admission System and Other Services

17. Exhibits and Trade Shows

18. Convention Billing and Post-Convention Review