Hospitality Sales and Marketing – Sixth Edition (includes Exam Sheet)

00472CIN06ENGE

BOOK INCLUDES EXAM SHEET FOR CERTIFICATION

James R. Abbey

  • Regular Price: US$ 150

  • Special 10% Discount Price US$135

  • Mix & Match 5 or more get 20% Discount

CONTENTS

 

Part I: Introduction

  1. Introduction to Hospitality Marketing and Sales

  2. The Marketing Plan: The  Cornerstone of Sales

  3. Managing the Marketing and Sales Office

Part II: Sales Techniques

  1. Personal Sales

  2. Telephone Sales

  3. Internal Marketing and Sales

  4. Advertising, Public, and Publicity

Part III: Marketing

  1. Marketing to Business Travelers

  2. Marketing to Leisure Travelers

  3. Marketing to Travel Agents

  4. Marketing to Meeting Planners

  5. Marketing to Special Segments

  6. Marketing Restaurant and Lounges

  7. Marketing Catered Events and Meeting Rooms

©2019 by American Hospitality Institute of Myanmar.