Marketing in the Hospitality Industry – Fifth Edition (includes Exam Sheet)

00270TXT05ENGE

Ronald A. Nykiel, Ph.D., CHA, CHE

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CONTENTS

  1. Understanding the Hospitality Industry

  2. Market Segmentation and the Hospitality Industry

  3. Positioning in Line with Consumer Preferences

  4. The Channels of Distribution

  5. Consumers and Marketing in Perspective

  6. Applying Key Marketing Methodologies: Marketing Research

  7. Applying Key Marketing Methodologies: Sales

  8. Applying Key Marketing  Methodologies: Customer Service

  9. Applying Key Marketing Methodologies: Advertising

  10. Applying Key Marketing Methodologies: Public Relations

  11. Applying Key Marketing Methodologies: Promotions

  12. Applying Key Marketing Methodologies: Packaging

  13. Applying Key Marketing Methodologies: Collateral Materials and Promotional Support

  14. Technology and Marketing in Perspective

  15. Applying Key Marketing Methodologies: Database Marketing

  16. Applying Key Marketing Methodologies: Electronic Marketing

  17. Applying Key Marketing Methodologies: Understanding Rates and Fares

  18. Applying Key Marketing Methodologies: Pricing Strategies

  19. Applying Key Marketing Methodologies: Revenue Maximization

  20. Practical Ways to Maximize Marketing

  21. The Marketing Budget

  22. The Hotel/Unit Marketing Plan

  23. The Corporate/Multi-Unit Marketing Plan

  24. Marketing and the Law

  25. Marketing, Research, Operations

  26. The New Paradigm

©2019 by American Hospitality Institute of Myanmar.