Revenue Management Maximizing in Hospitality Operations – Second Edition (includes Exam Sheet)

00374CIN02ENGE

BOOK INCLUDES EXAM SHEET FOR CERTIFICATION

Govar Forgocs

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CONTENTS

Part I: Introduction

  1. What is Revenue Management?

Part II: Performance Measurement

  1. Internal Measurement Metrics

  2. External Measurement Metrics

Part III: Tactical Revenue Management

  1. Forecasting

  2. Tactical Rate Management

  3. Stay Control and Capacity Management

  4. Displacement Analysis

Part IV: Strategic Revenue Management

  1. Demand Generation

  2. Marketing Strategies for Revenue Management

  3. Strategic Pricing

  4. Distribution Channel Management

  5. Revenue Management’s Place in Hotel

©2019 by American Hospitality Institute of Myanmar.