
Revenue Management Maximizing in Hospitality Operations – Second Edition (includes Exam Sheet)
00374CIN02ENGE
BOOK INCLUDES EXAM SHEET FOR CERTIFICATION
Govar Forgocs
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Regular Price: US$150
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Special 10% Discount Price US$135
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Mix & Match 5 or more get 20% Discount
CONTENTS
Part I: Introduction
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What is Revenue Management?
Part II: Performance Measurement
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Internal Measurement Metrics
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External Measurement Metrics
Part III: Tactical Revenue Management
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Forecasting
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Tactical Rate Management
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Stay Control and Capacity Management
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Displacement Analysis
Part IV: Strategic Revenue Management
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Demand Generation
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Marketing Strategies for Revenue Management
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Strategic Pricing
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Distribution Channel Management
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Revenue Management’s Place in Hotel