Revenue Management Maximizing in Hospitality Operations – Second Edition (includes Exam Sheet)

00374CIN02ENGE

BOOK INCLUDES EXAM SHEET FOR CERTIFICATION

Govar Forgocs

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• Regular Price: US$150

• Special 10% Discount Price US$135

• Mix & Match 5 or more get 20% Discount

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CONTENTS

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Part I: Introduction

1. What is Revenue Management?

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Part II: Performance Measurement

1. Internal Measurement Metrics

2. External Measurement Metrics

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Part III: Tactical Revenue Management

1. Forecasting

2. Tactical Rate Management

3. Stay Control and Capacity Management

4. Displacement Analysis

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Part IV: Strategic Revenue Management

1. Demand Generation

2. Marketing Strategies for Revenue Management

3. Strategic Pricing

4. Distribution Channel Management

5. Revenue Management’s Place in Hotel